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Modern consumers expect to be able to interact with your business on the World Wide Web!
Current and potential customers will look for your website to find out more about you. At the very least, they will expect to find:
- your hours
- your location
- your product-line
- your service-offerings
- special announcements
Your visitors will also be interested in finding out more about who YOU are and about the way you do business.
Why SHOULD they do business with you?
...That's a great question. Will your website answer that question?
What will they find? ... What will be their first impression?
Get Found on the Web -
( What is SEO anyway?? ) ...
Potential customers will search for you using keywords or even your business name or URL (IF they already know it). It is more likely that they do NOT know your URL and so they will hunt for businesses like you on the web. But will they find you, or someone else?
The key is SEO (Search-Engine-Optimization).
Without it, your site could languish on pages 8+ of Google indefinitely.
Achieving acceptable results with the major search engines can be a challenge, but it is definitely not just a matter of luck. SEO is also not a "set and forget" procedure or a text-book type of science. SEO is indeed also very much of an ART.
Search engines such as Google are constantly updating their search-ranking algorithms. The culture of the world wide web is constantly evolving. However, a properly-designed, well-written, professionally-optimized website should still perform well in its local market with perhaps just some moderate "tweaks" needed over the years.
Avoid "gray-hat" SEO gimmicks or shady paid back-links!
In fact, these tactics can actually HURT your Google ranking.
Your site should be designed and written well from the start -- adhering to modern web standards. Modern websites absolutely MUST be mobile-compatible. Furthermore, having a professional MANAGE your site and keep it updated for relevant content and good SEO is an important consideration as well. In fact, website maintenance is one of the most valuable services that AikiDigital provides -- and at rates as low as $50/month for small businesses!